What's in it for you?

Here are 5 reasons to like shares:

1. you get to be your own boss - no relying on a fund manager (who's competance you may sometimes question!)
2. you can buy and sell them whenever you want. Do it online and you don't even need a stockbroker
3. the FTSE 100 index has halved since 2000 (Financial Express Prestel 2003), meaning most shares are cheaper than they were
4. there are no ongoing charges once you've purchased your shares
5. Historically equities have provided the best opportunities for growth, consistently beating other forms of investments. But remember, as with all investments the value of your shares can go up and down.